Lauren, Ralph

(1939- )
   A native New Yorker, Ralph Lauren is best known for his ability to create lifestyle-dressing. He was born Ralph Lifshitz, the son of Jewish refugees from Eastern Europe. As a young child, he exhibited a sense of style. Ralph and his brother could often be found thrift-shop hunting; it was here that Ralph discovered fashion as a means of identity transformation. Lauren began his design career with his tie collection, Polo, a division of Beau Brummel Company in 1967. The line was adopted by Bloomingdale's Department Store. In 1968, Lauren and the name Polo joined forces with Norman Hilton, a suit maker. Never timid to expand, Lauren created full lines of men's and women's apparel. Possessing a keen sense of marketing, Lauren understood the power of branding early in his career and his polo player emblem is one of the most recognized logos throughout the world. Inspired by the colors of M&M candies, Lauren dyed his famous polo shirt in the same vibrant colors. Today, a visitor to his New York headquarters on Madison Avenue will find bowls of mounded M&M candies, a nostalgic reminder of the company past. In the 1970s, Lauren presented to the world through print advertisement his products as a total image in which clothes were a means of recreating oneself. In the 1980s, Lauren made retail history with the opening of his flagship Polo retail store in New York, in a historical Madison Avenue mansion, which exudes the projected lifestyle of the Polo customer.
   While the fashion world has not been generous in the recognition of Lauren as a creative force in the industry, he has been the recipient of numerous awards and his company went public in 1997. Lauren's name adorns successful accessories, childrenswear, eyewear, fragrances, and home products. His style for creating and marketing the "American blueblood image" is the core of his success. Lauren is also credited with grooming many notable industry successes. Joseph Ab-boud and John Varvatos are two of the many menswear designers to train with the king of lifestyle design and merchandising. His former students credit him with an exceptional business sense, as well as a clear vision for the total design process and marketing strategy.

Historical Dictionary of the Fashion Industry. .

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  • LAUREN, RALPH — (1939– ), U.S. fashion designer. Although he was born and raised among middle class Jewish families in the Bronx, Lauren became closely linked to two themes far removed from his urban background: patrician England and the rugged American West.… …   Encyclopedia of Judaism

  • Lauren, Ralph — orig. Ralph Lifshitz born Oct. 14, 1939, New York, N.Y., U.S. U.S. fashion designer. Lauren grew up in the Bronx, in New York City. While working for a tie company, he was inspired to begin designing his own neckwear, and in 1967 he went into… …   Universalium

  • Lauren, Ralph — orig. Ralph Lifshitz (n. 14 oct. 1939, Nueva York, N.Y., EE.UU.). Diseñador de modas estadounidense. Lauren creció en el Bronx, en la ciudad de Nueva York. Mientras trabajaba en una compañía de corbatas, decidió diseñar sus propias prendas para… …   Enciclopedia Universal

  • Lauren, Ralph — pseud. di Lipschitz, Ralph …   Sinonimi e Contrari. Terza edizione

  • Ralph Lauren — Ralph Lauren, fotografiert von Edgar de Evia (1978) Ralph Lauren (* 14. Oktober 1939 in Bronx, New York; eigentlich Ralph Lipschitz) ist ein US amerikanischer Modedesigner und Gründer des Modeunternehmens Polo Ralph Lauren Corporation …   Deutsch Wikipedia

  • Ralph Lauren — dans son bureau en 1978 Nom de naissance Ralph Lifschitz Naissance …   Wikipédia en Français

  • Ralph Lipschitz — Ralph Lauren (* 14. Oktober 1939 in Bronx, New York; eigentlich Ralph Lifshitz) ist ein US amerikanischer Modedesigner. Inhaltsverzeichnis 1 Geschichte 2 Polo Ralph Lauren Corporation 3 Markenportfolio …   Deutsch Wikipedia

  • Ralph Lauren — For the company, see Polo Ralph Lauren. Infobox Fashion Designer caption = Ralph Lauren in his office 1979 by Edgar de Evia name = Ralph Lauren nationality = American birth date = Birth date and age|1939|10|14 birth place = The Bronx, New York… …   Wikipedia

  • ralph — /ralf/, v.i. Slang. to vomit. [1970 75; appar. of expressive orig.] * * * (as used in expressions) Abernathy Ralph David Blakelock Ralph Bunche Ralph Johnson Connor Ralph Cudworth Ralph Earnhardt Ralph Dale Ehrlich Paul Ralph Ellison Ralph Waldo… …   Universalium

  • Ralph — /ralf/ or, esp. Brit., /rayf, rahf, rahlf/, n. a male given name: from Old Norse words meaning counsel and wolf. * * * (as used in expressions) Abernathy Ralph David Blakelock Ralph Bunche Ralph Johnson Connor Ralph Cudworth Ralph Earnhardt Ralph …   Universalium

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